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Sales Director - Southern EU (FR/ES/IT) - based in Belgium


We are recruiting a

hands-on Sales Director

to take full ownership of Southern Europe (France, Spain, Italy). This leader will strengthen and grow the region, bring structure to the commercial organization, manage key distributor relationships personally, and guide a team of 5-6 sales representatives.

The client is a well‑established, family-owned European manufacturer in the hospitality industry is expanding its footprint across Southern Europe. With production sites in two European countries, the company delivers premium, design‑led products to professional customers.

Full P&L-style ownership of the region (FR / ES / IT) Direct reporting line to the CEO; part of the management team Strategic and operational mix: regional growth, team leadership, and key account management High autonomy, short decision cycles, and visible impact Opportunity to shape the next growth phase of a European family business Lead and develop the entire regional sales team

Top Priorities (First 12-18 Months) Strengthen, optimize, and professionalize the distributor network Deliver measurable revenue growth in Southern Europe Implement structure: clear targets, KPIs, processes, and commercial cadence Coach, align and elevate a team of approximately 5 Key Account Managers

Background

Senior B2B sales leader in Hospitality / HoReCa Strong track record in Southern European markets Experience managing distributor-led sales models Style & Mindset

Hands-on, entrepreneurial, and commercially sharp At ease moving between board-level discussion and field visits Inspiring people-oriented leader who naturally builds trust and engagement Thrives in independent, fast-moving, family-owned environments Affinity with Southern Europe, its cultures & business dynamics Strategic thinker who enjoys translating strategy into clear actions Languages

Fluent English Fluent in French and/or Spanish Italian is an asset but not required

Location:

Belgium Travel:

Frequent within the region Contract:

Employee Package:

Competitive fixed + variable, car + expenses Real ownership and influence over a strategic region Direct access to the CEO and executive decisions Visible impact within the first year Strong values: quality, sustainability, long-term partnerships

Family Business, Key Account, HORECA, Empowering Others, KPI, Team Leadership, Practicality, Business, Engagement, Management, Asset, Record Of Success, Hospitality, Area Sales, Field Visits, Team Leadership, Sales, Board Level, European markets, Cadence, VOS, Networks, Revenue growth, Highly responsible, Entrepreneurship, Reporting, Building Trust, People-oriented, Microsoft Dynamics, Translation, B2B Sales

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